UPPERCUT DELUXE 

IMG_5985
IMG_5948
IMG_6105
IMG_6130
IMG_5607
IMG_5648
IMG_5719

NEED

Uppercut Deluxe, an international Australian Mens Grooming brand, needed help imaging their collaborative activation at 91X's #ScallywagSD festival. This pop-up shop featured famed barber Mikal Zack (@pooscreen) alongside the entire line of Uppercut grooming products. It was requested that TSA provide a set of assets, with next day turnaround, for distribution on social channels.

ACTION

The Socially Awkward took great care in crafting assets that were entirely inline with Uppercut Deluxe's brand image. TSA delivered a rich media package to both @pooscreen & @uppercutdeluxe within 24 hours of event wrap time. This set included:

 

  • 20 second branded video for social distribution

  • Individual product photos

  • Barber photos

  • Concert photos

  • Branded stills

In addition to branded content, TSA was able to provide @pooscreen with direction on how to properly utilize social distribution for his media package.

RESULT

Uppercut Deluxe and sponsored barber @pooscreen were able to promote their event in seemingly real-time; resulting in increased engagement and followers gained.

UPPERCUT DELUXE

YE SCALLYWAG ACTIVATION FT. @pooscreen

Concept, Design & Content custom tailored by:

©The Socially Awkward 2017 - All Rights Reserved

IMG_5719