Loser Machine, a brand rooted in Southern California motorcycle and skateboard culture, needed a social campaign for their Summer '17 product line. It was requested that the line be shot with a model / social influencer...

Good thing is, that's what we do!


The Socially Awkward contacted Suicide Girl / Influencer @yourmoonbaby (300k+ followers across all social outlets). We set out to produce a raw, no holds barred video piece, accompanied by still images for use in print, web, & social.

TSA delivered a long form video with 4 social trailers and a total of 50 images in less than 72 hours.

@yourmoonbaby aided in distribution over the following month, with a total of 4 posts tagged back to @losermachine.


@losermachine gained close to 1,000, ultra targeted, new followers as a result of this campaign. In addition to new followers, the brand saw a spike in engagement after each post by @yourmoonbaby.


The company has been a TSA partner ever since.

SUMMER '17 LOOKBOOK ft. @yourmoonbaby

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