In the Fall of 2014, Good Worth was a fledgling accessories company that was beginning to find an audience in alternative boutiques and skate shops.


The brand needed an image.


That's where we stepped in...


The Socially Awkward began it's two year relationship with Good Worth by focusing on establishing a consistent brand narrative. This included surf rock audio combined with good time visuals that have been described as "a clean version of a dirty though". As our relationship with Good Worth matured we were able to help establish relationships with influencers, creatives and secure progressive rates for advertisements and media distribution. From there, we assisted in day to day digital and traditional marketing efforts. 


Good Worth is now considered a leader in alternative fashion. During TSA's time with the brand, online sales saw a more than 3 fold increase along with securing Australian distribution. GW opened all tier 1 PacSun locations in North America while experiencing a mass expansion of brick and mortar retailers.


Good Worth was a good time! And we're happy to have been of service. 

good worth

brand development

imaging &

CREATIVE direction

Concept, Design & Content custom tailored by:

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